Management in Coca Cola Company

Management in Coca Cola Company Introduction Technology has turned the world into a global village. The world has been turned into a single large market that offers limitless opportunities to various multi-nationals. This limitless opportunity comes with limitless uncertainties in equal measure.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More The global market, large as it is, is as varied as its size. A customer in location A may require a product that is exactly opposite to the requirements of customer at location B. If this particular company operates in both locations, then it must respond to the varying needs in a manner that would leave both the customers satisfied. The current world market has customers who are well informed. They know exactly what to expect from the products they purchase. This has seen many firms give quality a priority. Firms are assuming market orientation to thei r production. The customers’ needs determine what the firm produces and how it produces it. This brings to focus, the issue of Total Quality Management. Kitazawa and Sarkis (2000) define Total Quality Management as an integrated organizational effort designed to improve quality at every level. This means that quality is not a preserve of any department, but a duty of all the departments in any organization. Coca Cola Company manufactures soft drinks that have many close substitutes in the market. The level of competition in this industry is so stiff that any slight customer dissatisfaction can have devastating effects to the company. This company experienced technological mismatch in its top management operating overseas. The company for a long time preferred to maintain the employees at the top brass. This has seen the company limited to individuals who are less technologically advanced. With the changes brought about by technology, this company had to restructure its manage ment to reflect on these changes. It is in so doing that it could successfully achieve the specifications of Total Quality Management. Analysis of the Organization’s Concern and its Response Coca Cola Company was concerned with their declining sales volume in some of its overseas markets. Research revealed that the root cause of this was the failure of the management to integrate technology into their system.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research further reported that the reason for this slow response to technology was caused by the fact that those who were to effect the technological changes had limited knowledge about the same. These individual could not withstand the pressures that was being exerted by these changes and therefore preferred to stick to the old ways of doing things. A case in point was that the aging staffs were not able to appreciate the potentials of the social media. They regarded it as a forum where ‘lazy’ youths would go to burn their time as they discuss matters irrelevant to development. This view was highly misplaced. The highest percentage of consumers of this brand’s product is the youth. When on the playing ground, at school, at home or even on tour with friends, this group will always require a drink to ‘keep them away from thirst’. With emergence of social networks like Tweeter, Facebook, Flirk, You Tube and others, this attractive segment can easily be accessed online. Facebook has a staggering 500 million users across the world. You Tube has 400 million users. Tweeter and others make up to another 500 million users (Treadaway, 2010). It therefore becomes very disturbing if a management can fail to realize the potential that such networks offer. With the fact that other competitors like Pepsi are actively using this media, the management had all the reason s to worry. Tom Peters in his Chaos theory argues that global events are chaotic and random and this is directly reflected in the organization systems. This theory suggests that the world is so full of paradox and some unpredictable changes that management must always be prepared to deal with them in a manner that the effect will be positive to the firm. Technology has brought with it many of such changes that management must restructure its systems to match the changes. Social media is one such change. Failure to act to its presence would translate to the loss of the opportunities that comes with it (Treadaway, 2010). The consequence that this failure to act may bring is so great that a company like Coca Cola may not afford. According to this theory, if such a situation is not arrested in time, it will lead to a complete breakdown of the system and that may be the end of that particular firm.Advertising We will write a custom research paper sample on Management in Coca Cola Company specifically for you for only $16.05 $11/page Learn More It is upon this backdrop that Coca Cola was forced to act on its management for it was clear that it was unable to arrest the situation and save the company from the looming danger. The company therefore had to restructure this staff. It recalled some staff members back to its headquarters in Midtown Atlanta, Georgia. In their places, young, innovative and creative individuals who were techno-servy took their places. In other regions, the young individuals were incorporated into the management systems alongside the older generation. The aim was very clear; change the perspective with which the company viewed technology. They had to restructure the company to reflect the new demands of the social media. They did this in line with Henri Fayol’s administrative theory. This theory put focus squarely on the management. He argued that management’s role revolved around planning, coordinating, controlling, commanding and organizing. According to Fayol, organizations must follow the five principles in the normal running of it activities. For this reason therefore, the management must be in a position to forecast in order to plan for what is to be done. The planning stage is the most important of all the stages. The other stages will only be successful if the management was able to focus and come up with appropriate plan to counter some of the changes that come in the external environment. The older generation failed to forecast the potential of the social media and for this reason, failed to plan for it. The top management therefore brought in young individuals who were able to understand the social media as they were part of it. This lot was able to successfully understand the social media and planning was therefore much easier. With proper planning, implementing other aspects of management becomes much easier. This group has done a wonderful job on this front. The compan y entered Facebook in 2008. It created its wall and invited as many friends as possible. From this wall, the company can share with their customers information that is relevant to its operation. Customers are able to comment directly to the firm on their feeling about the brands offering in the market. They are able to inform the management of their expectations, and some of the changes they feel should be done on the products. On the other hand, the company can now reach its clients at a considerably faster rate through Facebook. It can now afford to introduce some of its new products through it and be sure that the message will be received by the target market.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More So interactive is this social media that it allows for a direct communication between the firm and the users. Unlike the mass media, which is a one way fixed mode of message delivering, this media allows the customer to respond to the company’s message, whether to appreciate or to criticize the company’s offering. With this, the company is able to know exactly what a customer in Russian market expects, and how this expectation is different from that of a customer in a sub Saharan market in Africa because the two regions have opposing temperature rates. This has been so successful that the firm was rated the best brand on Facebook, beating other giant brands like Disney. The brand is estimated to reach out to about 30 million customers across the world by using Facebook alone (Treadaway 2010). This network has seen it identify so well with the youth that this group feels part of the brand. The management has successfully introduced itself to this community as a member. With this, its product is seen by this community as their (community’s) product that should be promoted through a continued purchase. This has seen the firm cut on the cost conducting research. The company’s researchers can sit on their computers at company’s headquarters and gather the information they need from the customers on Facebook. They can pose questions to them in structured manner on their Facebook wall. The respondent will post their response on this wall where the researcher can easily access them. This increases the ability of the firm to make a thorough screening of the data and respond to the views posted. In his motion study theory, Gilbreth suggests that a firm is able to increase its efficiency by reducing the rate of motion of its staff. The company applied this theory with the help of Facebook. Its research team did not require moving in the 209 countries across the world where the firm operates. It only needs this staff seated behind a Face book enabled computer to gather and analyze data from various regions in the world. Having experienced success with the Facebook, this group of managers went further to incorporate You Tube into their system. Unlike Facebook, You Tube enabled the firm to use graphics. The company prepared commercials akin to the television commercials and delivered them to customers through You Tube. Its most recent commercial dubbed ‘open happiness’ on You Tube has received a lot of praise from many quarters. The company went a great length to prepare the advert and its features and mode of presentation is a clear indication that the new management clearly understands the requirements of the new social order brought about by changes in technology. The brand has its presence on Tweeter, Flirk and other social Medias. This strategy has seen the firm double its sales. The new management is so sensitive about Total Quality Management that it leaves nothing to chance. They believe in the fa ct that quality starts in the mind. First, the production system must appreciate and maintain quality in all their operations. The final product will automatically bear this and the next move will be to instill this quality in the minds of the consumers (Andrzej, 2007). To achieve TQM in its operations, the firm’s management has realized that every department in the company counts. All the department are related in a way that the firm is turned into a system with a number of co-related wheels. The new management has given a new face to the way the firm view the social media. It is no longer stereotyped as before. The management sees it as an opportunity to expand its borders and reach out to those markets it had not. The system approach theory postulates that a system is a collection of parts unified to accomplish an overall goal. The theory goes ahead to state that if one part of the system is removed, the nature of the system is changed as well. This is the case in Coca Col a. When it restructured its management and incorporated a group of young individuals who were flexible to the changes brought about by technology, it gave a redefinition to the company’s overall method of operation. The brand Coca Cola was recently ranked one of the best brands, valued at 68.3 billion U.S. dollars. Its closest competitor, Pepsi Cola is no longer as serious a threat as it was in early nineties. Literature Review A number of scholars have done research and reported the increasing inability of some companies to adapt to the changes brought about by the dynamics in technology. Garvin (1988) argued that quality should be given an outward in approach. When implementing environmental changes, a firm should first determine the requirements of the environment before it considers making outputs. He says that market is always characterized by unpredictability. The suddenness with which these changes come, calls for the management to be very flexible. If this flexibility lacks in the management, then the firm can easily be edged out of the market. Such was the challenge Coca Cola Company faced. It had to navigate through the new and very sensitive ‘waters’ brought by technology. The world was turned into a single market place. This market is so small that a shopper can easily access it from the comfort of his house. The social media is a change that must be managed if a firm is to realize the benefits that come with it. Zimmerman and Schueler (1996) suggest that customers always rate their levels of satisfaction. When his or her expectations are met and exceeded, such a customer will be thrilled. They will be good ambassadors to the firm. However, for this to be possible, the firm must understand the changes that the market experiences. They propose that customer survey should be conducted among customers in order to know what such customers value. It is only through this that a firm may proclaim to be implementing Total Quality Manage ment standards in its operations (Del et al., 2005) The older generation at Coca Cola failed to understand that the most important market segment had moved to the social media and that they valued this form of communication. Looking down upon the social media would be like failing to realize what they valued. This limits the ability of the firm to succeed in the market. Wayne and Hoyer (2008) appreciate the benefits that the social media has brought to the contemporary world of business. They say that since its inception on fourth of February 2004, Facebook has completely changed the communication sector. With cell phones becoming a necessity among individuals, business units keen on reaching the market cannot neglect this form of communication. The two says that many organizations at first did not think that such social networks had potential to redefine communication in a completely new form. For this reason, they did not incorporate it into their strategic plans. However, such fi rms soon realized that this form of communication brought with it limitless opportunities that could not be ignored. Coca Cola realized this and had to take appropriate and timely actions that could see it tap from this new technology. Kimmel (2007) asserts that fashion changes at an unpredictable rates. According to him, management in any field that is related to fashions and lifestyle must always be ready to manage such changes. It should be on high alert to detect any slight change in the market. This may require it to have in place; structures that will enable it detect such changes so that its actions will be timely. He supports Wayne and Hoyer on the fact that social media has brought with it opportunities that firms should consider tapping from. He articulates that social media is at the heart of lifestyle. With inception of such social networks like You Tube, marketing must be restructured in a way that it responds to this technology. This company realized this and acted app ropriately and this has enabled it remain relevant in the market. Considerations Coca Cola Company considered a number of facts before deciding on how to restructure its operations. The main issue was that the then management could not implement technological demands at the rate that was desirable. The top management was specifically worried of the fact that this group of managers had failed to tap from the opportunity that Facebook and other similar social networks brought with it. This was making this opportunity turn into a threat as other competitors were readjusting their marketing systems to reflect on this. It therefore considered replacing most of its top managements with individuals who were able to act appropriately to the demands of technology. The firm appreciated the importance of experience. Because of this, it retained some top management officials abroad. This was done to ensure that the transition was implemented in a smooth manner, taking into account some of the d esirable traditions of the company. The actions of the company were timely and the result was good. However, the company should have taken into consideration the fact that their brand is consumed across the ages. Most of the commercial that this firm currently produces are directed to the youth. Inasmuch as they are wonderfully put, with captions that would attract everyone’s attention, they are not all inclusive. The aging group cannot identify with these commercials. This market segment makes a substantial percentage of the brand’s total sales. Moreover, this is the segment with money, and therefore are the decision makers on what to purchase. Giving them a blackout in the commercials could have negative impacts to the firm’s total sales. Another segment of the market left out by most of these commercial are the minors. They may not be able to identify with most of the commercials. For instance, the wonderfully structured commercial dubbed ‘open happines s’ pays no attention to the fact that a child may also need to be happy. Carson (2008) says that children below the age of 14 are the major initiators of a family’s purchase. For this reason, these commercials should be designed to capture their attention as well. Conclusion Management has experienced structural changes over the years, from a time when it was viewed as a simple role of directing other factors of production, to the current view of managing systems. These systems are both internally based within the firm, or are found in the external environment. Ability to manage the internal factors is currently not enough for a firm to succeed in the market. Consumers are getting increasingly knowledgeable, and with this knowledge come increased demands. This has seen many management units apply Total Quality Management as a way through which it can manage customers’ demands. There has been an increasing need for this management to incorporate the changes that come with technology. This has seen Coca Cola Company restructure its management in line with the technological demands. This company has successfully entered the social media with the help of its new management unit. Currently, it is ranked one of the highest users of it. The result of this entry is positive. The company can now reach the targeted population much easily. The management is very flexible to technological changes and this has seen it maintain its market lead over competitors like Pepsi Cola. Recommendations Coca Cola Company was able to navigate through the turbulent waters that were brought about by technological changes. Faced with a similar situation, the firm should consider the following options. A firm should always consider having a staff that is well blended in aspects such as age, experience, knowledge and even culture. Despite the importance of experience, management should not sacrifice the other factors in its favor. With the current changes in technology, it is advisable that firms maintain a management staff that is able to respond it (technology). In so doing, it will be in a position to act on the market demands that keep changing. A firm should avoid assumption of new inventions, however weird they may seem to be. The management should have a unit to keenly monitor such technological changes and advice the top management as appropriately as possible. If it is worth involvement, this unit should be in a position to advice the management on how best it should approach it. The action that Coca Cola took was good enough and the researcher would recommend most of it if a firm were faced with a similar situation. Their beautiful summer commercials on You Tube, the conspicuous presence on Facebook and Tweeter are all wonderful. However, one aspect that the researcher feels should be changed is the overemphasis on youths. Inasmuch as they form the most attractive market segment, other segments should not be disregarded. They should ther efore consider producing television commercials, which are all inclusive. References Andrzej, A Buchaman, A. (2007). Organizational behavior. London: Prentice Hall International. Carson, A. (2008). Organizational theory: A libertarian perspective. Washington, DC: BookSurge. Del, I., Best, J. Coney, K. (2005). Consumer behavior. New York, NY: Tata McGraw Hill. Garvin, D. (1988). Managing quality. New York, NY: Free Press. Kimmel, R. (2007). Evians caswell brand week: Fill with care promotes lifestyle. Well Being, 48(30), 48. Treadaway, C. (2010). Facebook marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers Inc. Wayne, D. Hoyer, M. (2008). Consumer behavior. South Western: Cangage Learning. Zimmerman, R. Schueler. (1996). Designing customer surveys that work. Retrieved from https://www.qualitydigest.com/oct96/surveys.html

The Effect the Outdoor Enviroment Has on Childrens Knowledge and Literature review

The Effect the Outdoor Enviroment Has on Childrens Knowledge and Understanding of the World - Literature review Example Through exploration, they also understand how change comes about. They also learn to understand patterns, similarities, as well as differences and how things work the way they do (Ouvry, 2003). In understanding the world, designing and making are essential elements. By designing and making, they learn the construction process and tools involved, including the techniques which are needed in order to build or assemble something (Bilton, 2010). Understanding the world also includes the use of computer technology, learning how to use such technologies including the programmable toys which can support their learning process (Fairfield Children’s Centre, 2011). In relation to time, it is a unit of measurement which helps children understand the world, their past, their present, and their future. Place is also an aspect of their understanding of the world as children become more aware of the natural world and their localities, their communities, and what they may like or dislike abou t their environment (Fairfield Children’s Centre, 2011). Through their communities, children get a larger understanding of the world, especially as they find out about their culture, and the culture of others. Through their interactions with communities, they also learn to understand the similarities and differences in culture, beliefs, traditions, as well as practices. These elements all contribute to the children’s understanding of the world. According to Ouvry (2003) children learn to understand the world as they start to explore it, and such explorations are often best left to the children, allowing them to make their own discoveries and develop their personal... This report focuses on the conditions of children's learning and growing. Children learn fast and effectively by doing, by using their hands and their senses to explore and understand their environment. Their progress and development in the future is based on innovation and creativeness. It is therefore crucial for children to be armed with significant and lifelong learning tools, as well as attitudes. In continuing to understand the world, it is important for children to be encouraged in their curiosity, to be assisted as they explore their ideas, and to be encouraged to try things out even if they may not work out well. The knowledge and understanding of the world is based on various elements. One of these elements relate to exploration and investigation This paper makes a conclusion that the above literature indicates the relationship between the outside world and the children’s learning. The studies highlight the importance of allowing children to interact with the outdoors as it helps them acquire skills, knowledge, behaviour, and attitudes which can they can use in better understanding the world. Through outdoor plays and environmental interactions, they are able to gain a better understanding of their classroom instructions, applying theoretical concepts to the real world and on real time. What results is an engaged, dynamic, and diverse learning atmosphere for children who are able to understand and appreciate the world outside their classrooms.

Interview With Winnie Francois Essay Example | Topics and Well Written Essays - 1250 words

Interview With Winnie Francois - Essay Example The first question I have asked Winnie Francois consisted in the ethical values which are of a great importance for the leaders of the non-profit organizations. Winnie said that there were various approaches to develop ethics within Meals on Wheels. The ethical values are incredibly important, he gave an emphasis, due to the reason that the key aim of any non-profit organization is not to accumulate the financial assets and income, but help those who are in need. The ethical values which have been put on the basis of the Broward Meals on Wheels are connected with the intention to help without having any benefits of the financial character. Thus, Winnie claimed, the main ethical value of our work consists in the understanding that we work to help and assist. The leaders of the non-profit agency, Broward Meals on Wheels, Winnie said were full on enthusiasm and exercised the active approach to the design of ideas and ways how to have the good intentions to be turned to life. Broward Mea ls on Wheels serves as an important mechanism and the brightest example of how the non-profit organization has to work. Another ethical value, as Winnie Francois has a conviction, consists in the desire to unite the major stakeholders and charity organizations in order to follow the common aim which comprises of the numerous approaches and means to help and make it on the constant basis. This value requires, certainly, much attempt to be done, since the search of the agents willing to help is a very complicated and long-termed task.

Globalization Essay Example | Topics and Well Written Essays - 750 words - 20

Globalization - Essay Example Modern infrastructure development has helped bring the dream of globalization closer home. Today, Countries no longer make decisions on their own but guided by international policy. The collaboration between nation states of the world means that we are all responsible for the future of this world together. Globalization has economic grounds. Without the financial gain, there is no globalization. However, economies did not create globalization but globalization largely depends on them. Because of technological advancement, globalization is achievable today. International business can be done all thanks to technological progress easily. Technology infrastructure has improved the way we do business and has positive effects on globalization. (Castells, 2006) Business outside the global perspective kills the business driving home the point each company aims at achieving international standards. The nation state is central to regulating the approach to globalization. The world of today is marred by lots of problem. Most of these problems are an identity-related crisis. Religion is as a platform for the war in the Middle East. Religion is but one of the avenues for globalization and cannot be used to advance national let alone international agendas. It is impossible for a nation to read from a confined script on matters nation and at the same time embrace globalization. The Middle East continued conflict is as a result of shutting off globalization and embracing religious backdrops in everything they do. Such restrictions and backgrounds breed resistance not towards religion alone but fundamentalism Europe and America appreciate the fact that slavery helped built the societies we see today in Europe. Slaves from West Africa worked on sugar plantations in the Caribbean Islands. While the slaves provide the labor, the French provided capital and the English machinery and industry. The three worked hand in hand and eventually saw the industrial revolution.

Politics of and Without Difference Essay -- Politics Political Multicu

Politics of and Without Difference The sociological concepts of "Politics of Difference" and "Politics Without Difference" are more similar than their names suggest, but they are at the same time extremely different. Both political ideals come from progressive civil rights principles beginning during the Enlightenment in Europe and evolving throughout The Civil Rights Movement in the United States in the 60's. The fundamental basis of the two concepts is that all people are created equal, and that all people should have equal political and civil rights. The disagreement between proponents of these two concepts begins with the question "Is it possible that the ideal of equal treatment of all persons under the law and the attempt to eliminate group differences under the law in fact perpetuates oppression of certain groups?" (Harris, 1995). Supporters of the ideal of "Politics of Difference" argue that the answer to this question is yes. Without minimizing the value of the concept of assimilation central to the "Politics Without Difference" ideal, the supporters of "Politics of Difference" feel that it has at times prevented full equality for some oppressed groups. By definition, the ideal of "Politics Without Difference" is a concept of total assimilation of every group so that no readily identifiable majority is evident. Supporters promote the equal treatment of all groups as the primary way to achieve justice. This concept asserts the equal moral worth of all persons (regardless of their group characteristics) and the right of all to participate in the institutions of society (Harris). Supporters of "Politics of Difference", while conceding the value of the ideal, contend that it has not truly liberated some oppressed g... ...ferences will always be a major factor in Texas school policy development. South Texas must lead the way for the rest of the state in truly including every group and overcoming cultural differences. Stakes are higher here than in any other region in Texas. The futures of generations of children in Texas are our legacy whether we win or lose in our efforts to meet everyone's needs. References Astuto, T. A., Clark, D. L., Read, A. McGree, K., Fernandez, L. P., (1994). Roots of reform: Challenging the assumptions that control change in education. P. 26. Phi Delta Kappa Educational Foundation. Bloomington, Indiana. Kerchis, C., Z., and Young, I., M., (1995). Social movements and the politics of difference. In D. A. Harris (Ed.), Multiculturalism from the margins: Non-dominant voices on difference and diversity (pp. 1-28). Westport, Conn., Bergin and Garvey.

HIV sexual risk behaviors and perception of risk among college students: implications for planning interventions Essay

Final Project Proposal Introduction                   Since its discovery in 1983, scientists have worked tirelessly on determining the origins and biological mechanisms of the HIV virus. The gravity of the HIV virus cannot be understated as approximately 25 million people have contracted HIV and developed AIDS since the discovery of the virus. During the progression of knowledge surrounding the virus, statistical analysis of HIV related data displays regional, socioeconomic, and racial inconsistencies regarding HIV infection. From a global perspective, the discrepancies in HIV prevalence between wealthy and low income countries are unsettling to say the least. For instance, Sub-Saharan Africa accounts for approximately 2/3 of 34 million individuals currently living with the HIV virus. Superficial analysis of such statistics might invite one to presume that African sexuality must account for this large discrepancy, however, to develop a complete and nuanced understanding of the epidemic, it is important to delve into the specifics of resource allocation, gender inequalities, and access to adequate medical care. Similarly, a superficial analysis of HIV statistics might cause one to believe HIV epidemic largely affects only middle and low income countries and need not be extensively discussed within developed nations. Such lines of thinking fail to address the fact that international connectivity through economics and travel make the HIV virus capable of permeating national borders.                   Due to the international risk posed by the virus, it is crucial that scientist and policy makers from high, medium, and low income countries make a collective attempt to understand the root causes of HIV infection discrepancies. By understanding inconsistencies in HIV infection, one is then able to appropriately address the issues he or she has identified. What is important to note is that approaches to specific issues exacerbating HIV infection discrepancies may have to be altered for respective communities. In the same way ,one must understand factors accounting for HIV infection inconsistencies, one must similarly note that the nuances of a given community will significantly impact the efficacy of a prevention mechanism. Although the nuances of a given community may differ, we propose that the majority of root causes associated with increased risk of HIV infection are maintained irrespective of national borders. For the purposes of our research, we ho pe to analog the potential factors leading to increased risk of infection within African communities as well as marginalized subpopulations within the United States, specifically on the Williams College Campus. For all intents and purposes, the research we conduct at Williams College cannot wholly reflect all college campus environments, however, we anticipate that our research will provide an analytical and informative way of understanding increased risk of marginalized subpopulations.                   To ensure an indebt analysis, we will be discussing the role of gender dynamics in increasing an individual’s risk to HIV infection. Specifically, we aim to observe whether there is a correlation to gendered sexuality and increased risk behaviors. Utilizing the piece written by Patrica McFadden, we have come to understand the correlation between sexuality and power, and how the lacking focus on female sexuality has consequently limited their power. Given the previous statement, one can then presume that the inflation of male sexuality has drastically altered the power dynamic between the two sexes. Our research at Williams College will highlight possible restrictions on female students may disallow them from protecting themselves. For instance, a female student may not feel comfortable insisting upon contraceptive, and this inability to insist upon contraceptive significantly increases her likeliness of infection. Within a setting such as Williams College, one might inquire how an individual would not insist upon protection given the literature surrounding the HIV virus. To answer this question, one has to acknowledge that stigma and cultural surveillance are powerful deterrents to women taking the sexual initiative. The cultural reinforcement of passive female sexuality, thus the de facto male sexuality is dominant. Since only the male sexuality is acknowledged as dominant, the male will be considered the actor who ultimately initiates and determines the details of the sexual encounter. A potentially interesting point of inquiry would be to get an understanding of to what extents females and males on the Williams campus relate to typified gender sexualities. Results                   The survey was generally short and involved three questions. The first question that we asked was in regards to how many students that people think are infected with HIV/AIDS on campus. The choices available to the respondents were â€Å"there is no HIV/AIDS on campus†, â€Å"1 to 3 students†, â€Å"4 to 10 students†, â€Å"10 to 30 students† and â€Å"30+†. According to the results of the survey , Black Men answered that there were more than 4 cases of HIV/AIDS on this campus. Among all the groups involved in the survey ¸ Black Women were the only group to answer that they believed that over 30 students were infected by HIV/AIDS. On their part, white women were of the idea that there were less than 10 HIV/AIDS cases on campus. Neither White Men nor White Women answered that there were over 10 cases of HIV/AIDS, and comparatively no Black Women or Black Men answered that there was no presence of HIV/AIDS on campus.                   The second question that we asked was, â€Å"whose responsibility it was to bring the condom to a sexual encounter;† the choices were â€Å"both have an equal responsibility,† â€Å"you,† â€Å"your partner† or â€Å"neither has a responsibility†. According to the results of the survey, White Men was the only group that responded that it was their responsibility to bring the condom to the sexual encounter. On their part, black women responded that it was the duty of their partner.all the respondents were more likely to answer the choices where they have some sort of control . Black Men and Black Women believed that it was the man’s responsibility to bring the condom, whereas both White Men and White Women answered that it was their own responsibility to bring the condoms.                   The third question that the respondents were asked during the survey was ,â€Å"whose responsibility is it to insist on condom use† and the answer choices were the same as the second questions’. The most popular response among both black and whites was,â€Å"both have responsibilities,†.However the genders did align but they were different from each other. Black Women and White Women answered only with the choices where they had control of insisting on condom use. Black Women were 23% more likely than Black Men to answer that it was their responsibility to insist on condom use and White Women were 9% more likely than White Men to answer that it was their responsibility. Black Men was the only group to answer that it was their partner’s responsibility to insist on condom use.                   The fourth question that was asked during the survey was, â€Å"if you and a partner you just met are engaging in sexual activity and they do not want to use a condom, what do you do?† The answer choices were â€Å"insist on condom use while still engaging in non-penetrative sexual activities†, â€Å"Start off insisting on condom use but eventually give in to having unprotected sex†, â€Å"Outright refusal to engage in any further sexual activity unless they agree to use a condom† or â€Å"Have sex without a condom, no protest†. Black Women was the only group to refuse sex outright if their partner did not agree to use a condom and in general. Although White Women were most likely to insist on condom use, a large proportion of them also answered that they would refuse outright. Black Women were 40.25% more likely to refuse outright than Black Men and White Women were only 11.5% more likely than White Men to refuse outri ght.                   The fifth question was similar to the fourth question, but unlike in the fourth question, all groups answered that they would engage in unprotected sex. However, the majority of Black Men and Women and White Women still insisted on condom use – 56%, 64% and 63% respectively. White Men were the only group whose majority chose to have unprotected sex at 63%. Black Women and White Women had very similar percentages for insisting on having protected sex. However, Black Women was more likely than White Women to engage in unprotected sex, with no protest ,while White Women was more likely to start off insisting on condom use and eventually give in.                   The sixth question asked about how strongly the respondent felt that they had control and could voice their opinion in a sexual encounter, and a Likert Scale was used (1= Strongly Disagree to 5= Strongly Agree) to gauge the responses. All races felt very strongly that they had control and could voice their opinion in a sexual encounter, but Black Men and Black Women were the only groups to answer with 3, which indicates a neutral feeling. A significantly larger proportion of Black Women than White Women, 11.6% more, answered with the highest choice of 5, which indicates strongly agree. References 1. Jozkowsk, Kristen  N., and Sonya  A. Satinsky. â€Å"A Gender Discrepancy Analysis of Heterosexual Sexual Behaviors in Two University Samples.†Ã‚  (2013): Web. This source provided us with a experimental study exploring the sexual activities on a college campus. We may use this source to model out own experiment on a smaller scale, and this experiment similarly allows us to analyze sexual behaviors on other college campuses which may mirror Williams college. 2. Adefuye AS, Abiona TC, Balogun JA, Lukobo Durrell M: †Ã‚  HIV sexual risk behaviors and perception of risk among college students: implications for planning interventions. BMC Public Health  2009,  9:281. This source allows us to again follow a experimental model tracing high risk behaviors on college campuses around the nation. In an ideal world, we will see possible trends that we can use to draw analytic conclusions about gender dynamics. Before we can address race and gender, however, it is important that we understand the types of behaviors we need to watch for within our own studies. Another positive aspect of the source is that it delves into racial dynamics of the HIV infection. 3. Mathes, Eugene W. â€Å"Why is there a Strong Positive Correlation between Perpetration and being a Victim of Sexual Coercion? an Exploratory Study.†Ã‚  Journal of Family Violence  28.8 (2013): 783-96.  ProQuest.  Web. 10 Nov. 2013. When we discuss gender dynamics, it will be important to outline sexual coercion which may expose students to high risk behaviors. 4. Ahmed, Aziza. â€Å"Feminism, Power, and Sex Work in the Context of HIV/AIDS: Consequences for Women’s Health.† Harvard Journal of Law and Gender. 34:1 (2011) This article provides background surrounding the stifled sexuality of women around the globe and how this stifling of sexuality robs women of their presence within the sexual landscape. Without sexual freedom, women are unable to excise their power, thus, they may not have the voice to protect themselves sexually. We aim to observe whether this restriction can be observed on the Williams campus. Source document

Rhetorical Analysis of Ellen DeGeneress Commencement...

Ellen’s Commencement Speech Rhetorical Analysis Graduation caps fly into the air, cheers erupt, and diplomas are received. This is a typical graduation day. Not only did these ceremonial events take place for Tulane Universitys class of 2009, but Ellen DeGeneres was there to congratulate them as well! This class was dubbed the Katrina Class for being survivors of the devastating Hurricane Katrina in 2005. Katrina was named one of the deadliest Hurricanes, causing more than 1,836 deaths. Tulane University is located in New Orleans, Louisiana, where the most significant amount of deaths took place and 80 percent of the city was destroyed. These graduates have survived a lot , and Ellen wants to congratulate them on their†¦show more content†¦Most graduates have a lot of stress and worry about their futures, the uncertainty of where they are going or what they will become. Ellen is relatable when she tells the graduates how she didn’t know who shes was, considerin g that, she was still dating men. Another use of a rhetorical question â€Å"But why am I here today?† to introduce an anecdote about her growing up in New Orleans. This question takes the audience’s attention back to her, because, consequently, they know that Ellen will explain why she is there; giving them a reason to listen to her words. Once again, Ellen asks â€Å"What else can happen to you?† in order to commend the graduates of having success after the tragedy of Hurricane Katrina. She uses the hyperbole and rhetorical question, â€Å"So what I’m saying is, when you’re older, a lot of you will be gay. Anyone writing this stuff down? Parents?† this keeps everybody’s attention and loops the parents into relating the commencement speech to them as well. Rhetorical questions help Ellen by giving the crowd small moments to reflect and invites them into her speech, connecting to them and allowing them to smile during serious conten t. Furthermore, the use of hyperbole and metaphors are effective in this commencement speech. Ellen uses a hyperbole when she rationalizes her anxiety about the success of her sitcom after the public realize that she is gay. Ellen worried about this because in recent times, the